Social Media Programs
Category: Social
Overview
- Threads' Sponsored Social Engagement Program lets a partner attach their brand to our best and most engaging social content, and provides an opportunity to optimize for maximum engagement. For more information on this custom experience, please contact our sales team at (203) 304-3540, or thads@taunton.com.
Details
- Target sewers and tap into our dedicated social audience with:
- Adjacency to highly engaging editorial content
- Most engaging, branded in-feed posts
- Posts click through to Threads article content with partner Roadblock ad units, providing 100% SOV
- Custom audience segment can be created for partner comprised of users who engage with post
- Partner may overlay Facebook topics and categories with Custom Audience criteria for more precise targeting
- Partner may retarget ads to this segment for 30 days following the social campaign (premium opportunity)